HaulR - Executive Summary

Big or Small, we Haul it All

Delivery. Moving. Rides. — All in One Platform.

Raising $5M Seed

$15M Pre-Money

The Opportunity

$624B TAM across packages ($490B), food delivery ($54B), ride-sharing ($40B), and on-demand rides ($40B+). HaulR is the only platform competing across all four verticals simultaneously — a driver can now complete a package delivery, a furniture haul, and a passenger ride in a single optimized route. We tap into the 42M US gig worker network — 25%+ of the American workforce already driving for Uber, DoorDash, and Lyft and actively looking for extra income. HaulR gives them higher-paying, longer-distance jobs they can stack between food runs, offering AI-powered multi-stop routing that batches 3-5 jobs per route, eliminating empty drives and 2-3x their hourly earnings - creating sustainable livelihoods while giving customers access to competing drivers for the best price on every service type. No fleet to build. No drivers to hire. Instant nationwide capacity from day one.

$624B

Total Addressable Market

4 Verticals

Packages, Hauls, Food, Rides

8-15%

Driver Commission

5-Year Financial Snapshot

Metric	Y1	Y2	Y3	Y5
Bookings	50K	150K	400K	1.2M
Avg. Transaction	$90	$95	$105	$114
Service Mix	50/30/20	55/30/15	60/28/12	60/28/12
	H/M/S	H/M/S	H/M/S	H/M/S
GOV	$4.5M	$14.3M	$42M	$136.8M
Commission Revenue	$0.51M	$1.62M	$4.75M	$12.64M
Driver VIP Subs	$0.06M	$0.20M	$0.90M	$4.80M
Total Revenue	$0.57M	$1.82M	$5.65M	$17.44M
Blended Take Rate	12.7%	12.6%	12.6%	12.7%
EBITDA	-$960K	-$0.38M	$3.25M	$11.1M
Margin	-268%	-21%	58%	64%

Revenue Model: Customers free. Drivers: Free (15% commission, single-stop) or VIP ($19.99/mo + 8% commission + AI multi-stop). 60% VIP adoption by Y5. Book a Ride adds a 4th revenue vertical — per-ride commission from passenger pickups alongside deliveries, maximizing every driver route.

Traction & Key Performance Indicators

Post-launch Minneapolis traction validates product-market fit across delivery, moving, and ride verticals. Metrics below reflect actual platform performance through current quarter.

+34% MoM

1,200+

Active Customers

+22% MoM

Verified Drivers

+41% QoQ

$340K

GOV (Cumulative)

Target: 5

3.2

Avg. Route Stops

98% positive

4.8/5

Avg. Customer Rating

vs. 35% industry

82%

Driver Retention

Repeat Customer Rate

47%

of bookings from returning users

Driver Utilization

87%

vs. 60% industry average

CAC Payback

0.4 mo

driver breakeven period

Target Markets & Launch Strategy

Minneapolis

3.7M Metro • Home Market

✓ Local knowledge advantage

✓ High delivery demand (winter)

✓ Fast iteration & support

CAC: $15-20 (Home market)

Phoenix

5M Metro • Fast Growth

✓ Growing 2%+ annually

✓ Lower operational costs

✓ Vehicle-dependent

CAC: $15-20 (Efficient)

Dallas-Fort Worth

7.6M Metro • 4th Largest

✓ Vehicle-dependent culture

✓ No state income tax

✓ Lower competition

CAC: $25-35 (Mid-range)

Los Angeles

13M Metro • Premium

✓ Largest gig market

✓ Premium pricing potential

✓ High volume

CAC: $40-60 (Premium)

Phased Launch Strategy

Phase 1 (Live — Minneapolis-St. Paul): Home market is live and operating. Validated model, building density and driver supply. CAC tracking below $15.

Phase 2 (Q3 2026): Midwest regional density — Milwaukee, Madison, Des Moines. Short drive distances, shared driver pool, lowest CAC expansion path.

Phase 3 (Q1 2027): Phoenix + Dallas-Fort Worth — efficient growth markets, vehicle-dependent culture, lower operational costs.

Phase 4 (Q3 2027): Enter Los Angeles with proven playbook, capital, and operational maturity.

Why This Order: Lead with regional density (Midwest ring) to maximize driver reuse and minimize empty-route overhead before leapfrogging to distant metros. Each phase de-risks the next with proven playbook and capital efficiency.

Combined TAM

29.3M

Total addressable

2026 Focus

4-5

Midwest markets

Year 5 Goal

15+

Major metros

Multi-Stop Route Optimization

One driver, multiple packages, optimized route = 2-3x earnings

Start/Finish

Time:2 hours

Earnings:$300-500

vs Single Stop:2-3x more

Unit Economics

Customer LTV:$203

Customer CAC (Y5):$20

LTV:CAC Ratio:10.2:1

Driver Payback:0.3 months

Annual Rev/Driver:$1,740

Growth Strategy

Y1 Drivers:1,000

Y5 Drivers:20,000

Y1 Customers:10K

Y5 Customers:200K

Driver supply = solved: 42M US gig workers already active on Uber/DoorDash/Lyft (25%+ of the American workforce), actively looking for extra income. 2M+ monthly DoorDash Dashers alone. Low-friction to recruit — they already have vehicles, insurance, and apps open. Primary bottleneck & investment focus: Customer acquisition.

Investment Terms - Seed Round

Raising

$5M

Pre-Money

$15M

Equity

25%

Runway

36mo+

Investment Amount → Equity

$100K

0.50%

$250K

1.25%

$500K

2.50%

$1M

5.00%

Post-Money: $20M | Pro-rata rights included

Use of Funds - $5M Allocation

Engineering & Product Development$1.8M (36%)

Core platform, mobile apps, AI/ML features, technical team

Marketing & Customer Acquisition$1.5M (30%)

Driver recruitment, customer acquisition, brand building, referral programs

Operations & Support$1.0M (20%)

Customer success, driver onboarding, quality assurance, community management

Working Capital & Infrastructure$500K (10%)

Cloud infrastructure, insurance, legal, compliance, payment processing

Reserve & Contingency$200K (4%)

Emergency fund, unforeseen opportunities

Key Milestones with $5M

Month 6: 200 active drivers, 3K customers, 1-2 metro areas

Month 12: 500 drivers, 10K customers, $570K revenue run rate

Month 24: 4 cities, 25K+ customers, near break-even, Series A ready

Month 36: 8+ metros, 2,500 drivers, $5.6M+ revenue trajectory

Pricing Model: Freemium Driver Upgrade

Customers free. Drivers upgrade for AI multi-stop routing.

CUSTOMERS

FREE

Always $0

No platform fees ever

DRIVER FREE

15% Fee

$0/month

Manual, single-stop

DRIVER VIP ⭐

8% Fee

$19.99/month

AI multi-stop routing

Driver Value Prop: VIP pays $19.99/mo but saves 7% commission + earns 2-3x via multi-stop routes. On $1000/week revenue, VIP saves $70/week commission ($280/mo) while paying $20/mo subscription = $260/mo net benefit. ROI is instant for active drivers.

Competitive Landscape vs. Major Players

Feature	HaulR	Uber	DoorDash	Lyft
Free Tier Available	✅ Yes	✅ Yes	✅ Yes	❌ $99/yr
Real-Time Bidding	✅	❌	❌	❌
Multi-Service	✅ All 4	Rides+Food	Food Only	Rides Only
Passenger Rides	✅ Yes	✅ Yes	❌	✅ Yes
Platform Fee (Free)	8-15%	18-20%	~18%	N/A
Multi-Stop Routing	✅ All drivers	❌	❌	❌
Customer VIP Option	$4.99/mo	$0	$10/mo	$99/yr req.

HaulR's Edge: Customers free forever. Drivers: Free tier (15% commission, manual) or VIP ($19.99/mo + 8% commission + AI multi-stop). VIP drivers earn 2-3x via route optimization. Book a Ride adds a 4th revenue stream — a driver can deliver a package, haul furniture, AND pick up a passenger in the same optimized multi-stop route. No competitor does this.

The Driver Profitability Problem - And HaulR's Solution

❌ Traditional Gig Economy: Drivers Waste 30-40% of Time Driving Empty

• Single-stop model: Pick up → Deliver → Drive back empty → Wait for next job

• Wasted fuel & time: Empty returns burn gas with zero revenue

• Low utilization: Drivers only earning during active delivery, not travel time

• Result: $15-20/hour after gas, far below living wage in most cities

✅ HaulR Multi-Stop Routing: Eliminate Empty Drives, 2-3x Earnings

• AI batching: Route optimizer groups 3-5 stops in same geographic area

• Zero empty drives: Always moving toward next pickup or delivery

• Higher utilization: 90%+ of driving time is revenue-generating

• Result: $40-60/hour after gas, sustainable full-time income

Traditional Single Stop

2 jobs

2 hours

$100-150

+ wasted fuel on empty returns

→

HaulR Multi-Stop Route

4-5 jobs

2 hours

$300-500

2-3x more per hour

How Service Mix Enables Multi-Stop Efficiency

Heavy hauls ($75-150): Anchor stops - high value, justify longer routes

Medium deliveries ($15-40): Fill geographic gaps between heavy stops

Small packages ($15-35): Quick add-ons when route passes by pickup/drop

The Magic: Mix of delivery sizes lets AI optimizer pack routes efficiently. A heavy haul + 2 medium + 2 small in same 2-hour window = $150-300 for driver vs $75-150 single stop. This is why drivers stay.

🎯 Driver Retention

Earning $40-60/hour (vs $15-20 elsewhere) means drivers stay active. High retention = lower CAC, better service quality.

📊 Platform Economics

Higher earnings = drivers bid competitively. Lower customer prices + better driver pay = win-win marketplace.

Why HaulR Wins

✓ 4 verticals - packages, heavy haul, food, AND passenger rides

✓ Multi-stop routing - ONLY platform eliminating empty drives

✓ 2-3x driver earnings vs single-stop competitors

✓ Book a Ride - competes directly with Uber on per-ride revenue

✓ Driver retention - sustainable wages = lower churn

✓ Freemium model: VIP unlocks AI multi-stop (60% adopt)

✓ B2B partnerships - IKEA, Best Buy provide stable volume

✓ Asset-light - pure marketplace scales fast

Exit Landscape

Strategic Buyers: Uber, Lyft, DoorDash, Amazon, Instacart

Logistics Players: UPS, FedEx, XPO, JB Hunt

IPO Path: 5-7 years at $100M+ revenue

With rides vertical: Uber/Lyft acquisition premium applies

Target: $65-120M (3-7x Y5 revenue, rides vertical premium)

Founding Team & Recruitment Plan

Curtis Haugen

Co-Founder & CEO

26+ years of technical expertise building secure, scalable systems for companies of all sizes. As founder of Secure Ascent, LLC (2016-present), Curtis has developed a proven track record of bringing ideas to reality through custom solutions tailored to clients' unique needs.

Technical Foundation

• 26+ years building enterprise systems

• Distinguished Engineer specialization

• CISSP, CEH, multiple Microsoft certs

• Full-stack infrastructure expertise

Jace Booth

Co-Founder & Chief Innovation Officer

Entrepreneur and inventor with a proven track record of identifying market opportunities and bringing creative solutions to life. Drives product vision and user experience innovation, ensuring HaulR stays ahead of market trends with breakthrough features.

Creative Leadership

• Visionary product strategy

• Market opportunity identification

• User experience innovation

• Creative problem-solving expertise

Complementary Skill Sets: Curtis brings deep technical execution and enterprise-scale architecture experience, while Jace provides entrepreneurial vision and creative innovation. Together, they combine operational excellence with market insight to build a world-class logistics platform.

Core Innovation

• Multi-stop route optimization

• 3-5 deliveries per optimized route

• 2-3x daily earnings vs single stops

• AI-powered batching maximizes utilization

Why This Team

• Technical + Creative leadership

• Execution meets innovation

• Proven entrepreneurial track record

• Market opportunity + technical depth

Addressing Founder Risks

Strategic hiring plan with $5M seed funding

Immediate Hires (Month 1-3, $500K)

COO / Head of Operations

Oversee driver onboarding, customer support, quality assurance. 5+ years logistics/marketplace experience. $120K-150K + equity.

Senior Full-Stack Engineer

Scale platform, optimize performance, build new features. React/Node.js expertise. $130K-160K + equity.

Growth Marketing Manager

Lead customer and driver acquisition campaigns. Marketplace/B2C experience. $90K-120K + equity.

Near-Term Hires (Month 4-9, $600K)

Product Manager

Roadmap, features, analytics. $110K-140K + equity.

Data Scientist / ML Engineer

Route optimization, pricing AI. $120K-150K + equity.

Customer Success Lead

Support team, satisfaction. $70K-90K + equity.

Driver Community Manager

Driver retention, training. $65K-85K + equity.

Leadership Team (Month 10-18, $700K)

VP Engineering

Build technical team, scale infrastructure. $160K-200K + equity.

VP Growth

Marketing, partnerships, expansion. $140K-180K + equity.

Finance Director / CFO

Financial planning, Series A prep. $130K-170K + equity.

Head of Partnerships

Strategic B2B, integrations. $120K-150K + equity.

Strategic Advisors (Active)

Logistics Industry Veteran

Former VP Operations at major freight company. 20+ years optimizing last-mile delivery networks. Advising on driver acquisition, operational efficiency, and scaling logistics infrastructure.

Equity: 0.5-1.0%

Marketplace/Gig Economy Expert

Former executive at leading gig platform. Deep expertise in two-sided marketplace dynamics, unit economics, growth strategies. Advising on customer/driver acquisition, retention tactics, and fundraising strategy.

Equity: 0.5-1.0%

Total Year 1 Team: 12-15 employees by Month 18. Budget: $1.8M (36% of $5M seed) covers salaries, equity, recruiting. Curtis and Jace transition from hands-on execution to strategic leadership roles, focusing on vision, fundraising, and partnerships.

Contact: investors@haulr.online | (651) 335-6757